Burger King Belgium has used the unusual transfer involving calling on “Michelin Guideline Inspectors” to consider typically the brand’s Master Burger to get a celebrity in it is prestigious cafe rating.

In 버거킹 , this CEO of the Fried chicken King Belgium Kevin Derycke pointedly asks the inspectors “How many places did your little red book include that serve remarkable meals that are on this table in a few minutes, and even where you don’t have got to help book three a few months ahead? ”

Along having the open letter to be able to Michelin, a new petition has been published on Burger Full great example of such and intended regarding the Michelin Guide. The particular campaign has already caught Michelin Guide’s attention on interpersonal media and one The belgian inspector had a tastes with the Master Cheese pizza.
The marketing campaign is being operate across social media, plus on billboards as very well as by the PR activation alluring press as well as chefs ahead and flavor the Master Burger within one of the brand’s eating places.